However, over the years this particular genre has spread on a global level, which has led to locally adapted branches. As this global culture was originally founded by African-Americans, some suggest that this music belongs to Afro-American minorities and that this is the only real form of hip hop (Pennycook, 2007). Hip hop is one of these musical genres that have spread around the globe. Different music styles are mixing with one another, leading to a very complex web of sounds, lyrics and instruments. As a result of this increased digital globalisation, it is inevitable that music cultures and identities have become more mobilised and diverse as well. With the emphasis on media and communication technologies, such flows are driven by technological innovations. As defined by Jan Blommaert (2010), globalisation refers to highly complex forms of mobility of capital, goods, people, images and discourses around the globe. Increased digital globalisation is a concept that is indirectly related to many modern things in life and influences anything it touches. The main objective is to provide more insight into Zef culture and how different signs, symbols and cultural references are used to represent it. This paper deals with the semiotics used by Die Antwoord in one particular song, called ‘Fatty Boom Boom’. However, there was never any serious drama between them - in fact, when Ninja went to Drake's house to play basketball with Kanye West (whom Ninja would eventually block because he " got a little bit weird”) it seemed like Drake didn't even know about the post.Die Antwoord is a South African hip hop group that represents the South African Zef culture.
The story was quickly picked up by music news magazines, believing that there was a feud between Die Antwoord and Drake - whom they were currently touring with. In an interview with Vice, Ninja recounted how he and Yo-Landi were disappointed by Drake's live show, so as a joke he posted a meme insulting Drake to Yo-Landi's Instagram. Other conflicts with celebrities have been exaggerated. They released a video for their song " Fatty Boom Boom" which features an actor clearly supposed to be Lady Gaga (wearing her famous meat dress) as a tourist in Africa, in which she finds Die Antwoord exotic and cute, before being mugged and eaten by a lion. Their most public celebrity diss came when the band felt that they had been insulted by an offer to open for Lady Gaga (via Billboard).
"Evil Boy" was once described by MTV as "the most NSFW video in the history of the medium." As described by Rolling Stone, "Pitbull Terrier" stars Ninja in extremely unsettling hairless dog makeup.
#Die antwoord fatty boom boom skin
Others have a distinctly magical realism style, like " Ugly Boy," in which Yo-Landi has pure white skin and disturbing black bug eyes, and sits on Ninja's lap on a throne with crow wings. Some videos, like " Cookie Thumper," depict a grimy world dominated by gangs and drugs (in this case being navigated by naïve but rebellious schoolgirl Yo-Landi).
Their videos frequently are extreme, disturbing, and inexplicable - which doesn't keep them from being fun and entertaining. Ninja explained, "People are unconscious and you have to use your art as a shock machine to wake them up." They intend to shock and fascinate with their videos. It's all about changing identities - and authenticity doesn't matter as long as it's exciting. According to them, that's asking the wrong question. They are frequently met with questions about whether or not the band is real, or if they are joking.
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